A group of technology founders and investors sought a setting where strategic conversations could happen away from offices, boards, and public scrutiny. The objective was to create an environment that combined high-adrenaline access with meaningful, closed-door collaboration.

The delegation included high-profile executives with limited availability, significant security considerations, and reputational exposure. Any misalignment in logistics, access, or privacy would have compromised both the experience and the relationships within the group.

PhoenixNormand Events was engaged to architect and operate a fully controlled, multi-day environment that would allow participants to meet, move, and strategize without friction or distraction.

We designed a tightly choreographed experience including private air travel, luxury ground transport, secured accommodations, and VIP paddock access. Strategic sessions were embedded within the itinerary, allowing conversations and deal flow to occur naturally between race-day moments and private gatherings.

Every partner, venue, and vendor was managed under a single execution framework to maintain privacy, continuity, and pace.

Participants were able to conduct uninterrupted, high-level discussions while enjoying rare access to Formula 1 at its highest tier. Several attendees continued their relationships beyond the event through subsequent business collaborations and private introductions.

PhoenixNormand Events was retained for additional private experiences and referred within the participants’ executive and investor networks.

(Client confidentiality limits what can be shared publicly.)