THE VANGUARD APEX:
10 Titans. Calibrated Velocity. God Mode Unlocked.
November 18-22, 2026
We build a small number of high-intensity experiences each year for founders, CEOs, operators, and the high-performing teams they lead. From motorsport weekends to endurance/wellness-specific activations to high-impact strategic crucibles, every detail is designed and executed end-to-end by our team. The only thing asked of you is to be fully present.
The Environment Is the Strategy
Every experience we build starts with the same question: who needs to be in this room, and what does the environment need to do to them?
We design settings that strip away the performance layer. The right peer group, carefully assembled so that everyone in the room operates at a similar level. The right physical and intellectual intensity to accelerate trust faster than any icebreaker or agenda could. And the right sequence of pressure and release to create the conditions where real conversations, real decisions, and real connections happen on their own.
Whether we're building around a global event or isolating a team in a private, high-security setting, nothing about the environment is accidental. The composition of the group, the pacing of the days, and the balance between adrenaline and stillness are all calibrated to produce outcomes that a conference room never will.
Your Only Job Is to Show Up
The rarest thing a founder or CEO can experience is a weekend where nothing competes for their attention. No logistics to manage. No decisions to make about where to be, when to eat, or how to get there. No friction at all.
Our operations team runs silently across the entire experience. Transfers, accommodations, dining, security, scheduling, and every request in between are handled before you think to ask. The architecture is invisible by design. You won't notice it working. You'll just notice that your mind is quieter than it's been in months.
That's the point. When the logistical noise disappears completely, the mental bandwidth opens up for the work that actually matters: being fully present with your peers, in the experience, and with yourself.
What You Take Home
We don't send you home with a binder or a corporate summary. The value of this weekend lives in what it shifts inside the room and what carries forward when you leave it.
A world-class executive coach and facilitator leads the capstone session, connecting the physical and emotional experiences of the weekend to how you're actually showing up as a leader. The conversations go where most executive programming is too polished to reach: what you're carrying, what you've been avoiding, what the people around you actually need from you, and whether the way you're operating is still serving the thing you're trying to build.
You leave with clarity. About your leadership, your blind spots, and your next moves. You leave with a peer network built on shared intensity rather than a business card exchange. You leave with a newfound respect for somatic regulation and recovery, and an understanding of why prioritizing it makes you a better leader and a better person. And you leave with the kind of honest, unfiltered perspective that only comes from being in a room where everyone has earned the right to speak directly.
The strategic planning and execution happen when you get back. The difference is that now you're doing it with a clearer mind, stronger conviction, and people you can call who will tell you the truth.
The Summit Agenda
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The weekend begins the moment you land. Our concierge team handles everything from the tarmac forward.
The Focus
Settle in, meet the group, and set the tone for the days ahead.
The Breakdown
Afternoon arrival and check-in to your accommodations. Ground transfers are fully managed. That evening, the group gathers for a private welcome dinner. This is the first time the full cohort is in the same room, and the evening is intentionally relaxed. No agenda, no presentations. Just good food, introductions, and open conversation about what's most top-of-mind right now. You'll receive your weekend materials and a walkthrough of what the next few days look like.
By the end of the night, the group already has a feel for who's in the room. The real work starts tomorrow morning.
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Many of you own supercars. Some of you have done enough track days to feel confident at speed. This session is designed to take you further. We're treating you like race car drivers in training, not guests on a joyride.
Each run is fully instrumented. Video capture from multiple angles and real-time telemetry tracking every input: braking points, throttle application, steering corrections, apex timing, and sector splits. Between runs, a master motorsport performance coach breaks down your data corner by corner. Not generalities. Specifics. Where you lost two-tenths. Where your eyes went before your hands followed. Where instinct overrode the physics and cost you time.
Then you go back out and test the adjustments. The improvement is immediate, measurable, and physical. You feel it in the seat.
The peer dynamic adds another layer. The stronger drivers in the group become informal coaches. Conversations between runs shift from competition to collaboration: "Watch my line through turn four and tell me what you see." "I'm braking ten meters later than you. Here's what changed." That exchange, experienced drivers helping others find speed through observation and honesty, is something most track days never produce.
Here's why this matters beyond the circuit. Every element of this session maps directly to how you operate under pressure in the business. Processing data in real time. Making decisions with incomplete information at speed. Trusting coaching over instinct. Staying calm when the inputs are overwhelming. Executing with precision when the margin for error is small. The track demands mental calm, certainty, and execution at speed. So does your company. The difference is that on the track, the data tells you the truth instantly. No one is managing up. No one is filtering. The telemetry just shows you what happened, and you either adjust or you don't.
That feedback loop, data, expert insight, adjustment, execution, measured result, is the operating framework most leaders say they want but rarely experience this cleanly. By the end of the session, it's not a concept. It's muscle memory.
That evening, the group heads to the Paddock Club at the F1 circuit for the practice sessions, a VIP paddock tour, pit lane walk, and world-class dining. The conversations from the track carry right into the evening.
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Yesterday was all adrenaline. Today is intentionally the opposite. Recovery, stillness, and the kind of physical discomfort that opens a completely different door.
The Focus
Active recovery, somatic regulation, and structured peer conversations. The day is designed to rebuild the body after Track Day and begin building a discipline most high-performing leaders know they need but never prioritize.
The Breakdown
The morning is a hands-on wellness session facilitated in partnership with Remedy Place. Pilates and stretching to address the soreness from the track. Guided breathwork. And timed ice baths, which will be exactly as uncomfortable as they sound. Expect nervous laughter, shrinkage jokes, and a few people who look like they'd rather be anywhere else. That's the point. Going through that discomfort together, and making it through, creates a bonding moment this group will rarely experience in any other context.
This isn't passive relaxation. It's an active introduction to somatic regulation and stress recovery as a daily practice. The goal is simple: leave this session understanding why scheduling health-forward time for yourself is a discipline, not a luxury, and why it makes you a better leader and a better person.
From there, the group convenes in the master suite for the weekend's first structured conversations. What's working in the business, what isn't, how AI and agents are reshaping teams, and what their organizations will look like over the next 12 months. The walls came down on the track yesterday. The openness carries into the room today.
The evening returns to the Paddock Club for the final practice sessions and qualifying. By now, the group dynamic has shifted. These aren't strangers watching a race together. They're peers with shared experience, and the conversations reflect it.
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Everything before this was building to Saturday morning. Two days of shared intensity on the track and through the wellness programming have already stripped away the usual barriers. The group arrives without armor. The session meets them there.
The Focus
A facilitated deep-dive into how you're showing up as a leader, informed by everything the weekend has revealed.
The Session: 9:00 AM – 4:00 PM
Led by a world-class executive coach and facilitator, this full-day working session spans from breakfast through a working lunch and into the afternoon. The previous days become the material: the feedback loop from Track Day becomes a conversation about where you're holding too tight and not trusting the people around you. The discomfort of the wellness day becomes a conversation about what you've been avoiding. The competition becomes a conversation about who you're really measuring yourself against and whether that's still serving you.
From there, the room goes deeper. The isolation of leadership. The pressure of building something while also being present for the people who depend on you. The question of whether what you're building will outlast you. These are the conversations most founders can't have with their boards, their teams, or their partners. They happen here because of what this group has already been through together.
The session ends with clarity, not a to-do list. Clarity about what you're carrying, what you need to let go of, and what the people around you actually need from you. The kind of insight that doesn't come from a slide deck. It comes from being seen by peers who carry the same weight.
The Transition
The session closes at 4:00 PM. Time to exhale. From there, the group heads to the Paddock Club for the championship race. By then, the conversations from the day haven't stopped. They've just changed venues.
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The weekend is over. What you built here isn't.
The Breakdown
Checkout and a final breakfast together. Our concierge team manages all ground transfers to FBO for private departures or to Harry Reid International for commercial flights. The logistics are handled the same way they've been handled all weekend: silently and completely.
You'll head home with a clearer mind, a stronger peer network, and the kind of clarity that only shows up when you've stepped far enough outside the business to see it. The group chat will stay active. The connections will hold. And Monday morning will feel different.
Secure Your Spot
Investment: Packages begin at $80,000 per executive.
Deadline: July 15, 2026
A non-refundable deposit of 50% is required by July 15, 2026, to secure coaching talent, venue facilities, and hospitality allocations ahead of the event. Spots are filled on a first-deposit basis.
Capacity
Groups are intentionally small. Paddock and circuit hospitality for the F1 Las Vegas Grand Prix weekend is limited and moving fast. Once the cohort is full, it's full.
Custom Requests
Concierge requests, extended stays, or hospitality upgrades beyond the standard package are welcome and will be handled by our team. These are billed separately at the time of the request to the payment method on file.
Deferral and Credit Policy
Corporate schedules shift. If something prevents your attendance, any payments beyond the initial non-refundable deposit will be preserved as a credit toward a future PhoenixNormand Events experience or the 2027 cohort.
All deposits and packages are non-refundable. In genuinely extenuating circumstances, partial or full refunds may be considered on a case-by-case basis at the discretion of PhoenixNormand Events.
Tax Reporting
Itemized invoicing for tax purposes will reflect the calendar year in which the experience takes place.
